Authorized Applications” means the uses of the Available Data and Available Segments as expressly permitted within the most current Data Catalog and/or any amendment to this Agreement. Authorized Applications vary on an Available Segment basis and may include, but not be limited to, types of marketing services and related marketing campaigns, campaign analytics, analytics and measurement products and services, and audience targeting.
“Available Data” means the aggregate collection or specific groupings (as applicable) of Available Segments and/or other information contained within the Data Catalog, the use of which is governed by the this Agreement.
“Available Segments” means the specific Available Data elements, each as tied to AudienceLab cookies, tags, mobile and/or device IDs, HEMs or other mutually agreed user designation, which may be used for the designated Authorized Applications.
“Company Data” means data transmitted by Company via the AudienceLab super pixel to the Platform for the usage of its functionalities, and the Services. The data set may include the following data attributes: online identifiers (such as advertising ID or cookie ID), offline identifiers (such as email address or phone number), consent preferences, browsing data, interest data, or sociodemographic data.
“Company IDs” means Company’s cookie, mobile and/or device IDs, or other mutually agreed means of designating users.
“Company Marks” means Company’s name and/or logo.
“Confidential Information” means all information that one party discloses to the other that is marked confidential or would normally be considered confidential information under the circumstances. This includes, but is not limited to, the Data Catalog, Available Data, Company IDs, AudienceLab IDs, marketing plans, proposals, pricing information, books and records of usage, any other proprietary information of the disclosing party, and the terms of this Agreement. Confidential Information does not include information that is independently developed by the recipient, is rightfully disclosed to the recipient by a third party without confidentiality obligations, or becomes public through no act or omission of the recipient.
“Custom Data” means custom data segments created by the use and/or enrichment of Company Data of or with the Available Data via the Platform.
“Data Catalog” means the collection of Available Data and the AudienceLab proprietary ID Graph, which may be provided in one or more different formats by AudienceLab to Company, via the Platform.“Law” means any statute, law, ordinance, regulation, rule, code, order, constitution, treaty, common law, judgment, decree, or other requirement of any federal, state, local, or foreign government or political subdivision thereof, or any arbitrator, court, or tribunal of competent jurisdiction.
“Platform” means the AudienceLab proprietary platform and ID Graph through which Company receives digital marketing software or services that may include, but not be limited to, the dynamic purchase of targeting data or measurement/analytics services.
“Platform User” means a Company employee or authorized user of the Platform.
“Security Program” means an information security program that has administrative, technical and physical safeguards appropriate for the company’s size and complexity, the nature and scope of its activities, and the sensitivity of the information received from the other party and that is sufficient to protect any Confidential Information disclosed by the other party.
"Services” means those certain data and identity services identified and set forth in a Service Order issued subject to the terms and conditions of this Agreement and annexed hereto as Schedule A.
“Third Party Platform” means the platform(s) through which Company provides digital marketing software or services that may include, but not be limited to, the dynamic purchase of media or measurement/analytics services.