Grow like the best brands on the planet with our Data as a Service

Crafted by a compact team with colossal vision.

Adam Lucerne
Jesse Gibson
CEO & Co-Founder
Ray Langdon
Fred Smith
Mark McCarthy-Smith
Team Lead
In our pursuit of excellence, we're resolutely committed to cultivating a team as diverse as the myriad solutions we provide.

Our journey towards this vision is continuous, and while the path has its challenges, our dedication is unwavering. At the heart of our operation is the promise of Data as a Service (DaaS) - a groundbreaking delivery model that revolutionizes how businesses perform client creation and lead generation.

But what sets our DaaS apart in this vast realm of advertising technology? Picture this: Data that's not just on-demand but tailored to fit the exact needs of your enterprise. Whether it's creating custom audiences, data enrichment, or harnessing the potential of lowering ad spend, DaaS is the linchpin.

And in this digital age, accessing this arsenal of tools is as simple as a few clicks of your mouse.

But here's where our vision truly takes flight. In the world of AdTech, Identity Resolution, and Lead Generation, our Data as a Service (DaaS) offering is unparalleled.

We're not just about providing data; we're about providing the right data. Through our state-of-the-art systems, we empower businesses to create custom audiences.

Audiences that aren't just vast, but precise. Audiences that are in-market, ready to engage, and align perfectly with your brand's ethos.

The result? A significant reduction in ad spend and a monumental increase in ROI.Consider the future where every lead is your ideal customer, where every interaction holds potential, and where your advertising budget is invested, not spent.

That's the promise of Audience Lab. With tools hosted on the most secure infrastructure and a team dedicated to ensuring seamless access, we're not just providing a service; we're paving the way for the future of enterprise solutions for the middle of the market.

In the end, it's not just about software or data; it's about people and potential. The potential to transform, to innovate, and to lead. And at the heart of it all is our unwavering commitment to you, our esteemed partner.


From ABT (Always Be Testing) Agency, a vision Adam had started back in 2015, he became an industry-icon with his revolutionary approach to pioneering the true definition of performance marketing

2020 - 2017

Adam trained over 2,500 students with The PDOCS Method, with his students generating over $100 million in sales

Late 2020 and Beyond

We began building our own internal 'Identity Graph' compiled of over 1 trillion data points. The full build out took several months, negotiating with vendors, dealing directly with data engineers and understanding how we could level up

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